UX/UI Design
Responsive web app
Introduction
Base Scenario
About Mais Terapias
The Most Therapies is a digital platform that supports health professionals in managing their care.
Its purpose is to offer an integrated ecosystem that promotes more efficient, welcoming, and connected therapeutic care, combining operational practicality with quality in patient care.
Objectives
Patient in the center of Care
Strengthening the Multidisciplinary action
Management of processes
Communication patient - family - team
Limitation before the project
Target audience:
Focus on healthcare professionals, providing technological solutions to improve patient care and optimize the organization and management of their activities.
What we offer
Services:
We connect health professionals who work with rehabilitation with their patients and everyone involved in the therapeutic process offering a complete management solution.
Therapist (Self-employed)
Autonomous health professional working with rehabilitation:
Speech therapy;
Physiotherapist;
Occupational therapist;
Psychologist;
Psychopedagogy;
Among others...
Aged between 24 and 45 years who have a greater adherence to technological solutions.
Unique Patient Registration
Appointment Schedule
Medical Record Registration
(organized in accordance with legislation)
Monitoring of the patient's progress
Multiprofessional Communication
Features that engage Patient and Family
Financial Control.
Patient
People with disabilities or who at some point in their lives need rehabilitation.
Mostly the child audience (children with disabilities in need of
professional support).
Tracking of the evolution
Contact between therapist and patient
Family registration
Problem
Problem analysis and solution
Project Overview
Mais Terapias emerged as a free platform, continuously evolving from active listening of its users. With the growth of its user base, it became necessary to rethink the business model and the scalability of the product.
Challenge
About the business:
Monetization absence: As a free web app, the platform did not generate revenue.
Limited scalability: Platform designed with a focus only on independent therapists.
Churn: Loss of users who migrated to clinic environments and started demanding more complex solutions.
From users (healthcare professionals)
Calendar management: Freelancers who also work in clinics had difficulties coordinating schedules.
Collaboration between professionals: Need for secure sharing of information among therapists who attend the same patient, in compliance with the LGPD.
Opportunity
Monetize the platform with a freemium plan
Expand the user base with features aimed at clinics, expanding the market beyond independent professionals.
Make the product scalable into a functional solution for multiple profiles.
Brand repositioning: the new project would allow consolidating Mais Terapias as a complete clinical management solution, strengthening its value proposition in the market.
Improve the experience and efficiency of health professionals in their daily use of the platform.
